The Art of Tanning
A STANCE IN FAVOUR OF THE SUN, AND AGAINST TRADITIONAL WAYS OF THINKING
Institut Esthederm’s suncare products protect youthfulness and can change your skin’s fate when it comes to sun exposure. Since its foundation, Institut Esthederm has focused its research on exploring how the skin interacts with the sun. Its research has enabled major scientific breakthroughs which now mean that Esthederm’s sun protection products are some of the most highly effective youth-preserving products on the market. More than mere sun protection, these products embody a certain way of living in the sun, a unique pleasure, reserved to the lucky few.
LIVE WITH THE SUN, NOT WITHOUT IT
It all started with a sun-loving pharmacist and biologist whose
convictions ran counter to traditional thinking: no life without sun.
There is no life without sun, because humans were born under it.
WE CAN OVERCOME THE UNEQUAL EFFECTS OF THE SUN ON DIFFERENT SKIN TYPES
Having been allergic to the sun as a child, the man who created Esthederm came up with the idea
of re-educating the skin to have a relationship with the sun in order to allow tanning and optimize
the skin’s resistance to UV rays.
ADAPT TO THE SUN INSTEAD OF OVERPROTECTING THE SKIN.
The relationship between skin and the sun is a matter of adaptation—the perfect dose
of sun is needed to trigger an amazing protection mechanism: tanning.
THE SKIN PROTECTS ITSELF BY TANNING.
When the skin is exposed to UV rays, melanin production increases and
the surface of the skin thickens to better filter solar radiation.
Tanning is the sunburn’s protective mechanism.
TANNING DOES NOT CAUSE AGEING
When exposed to too much sun, the skin’s natural defences reach their saturation point and need to be optimized. That’s why the “GLOBAL CELLULAR PROTECTION” patent was created.
OUR CONVICTION :
AS AN INDICATOR, SPF IS NOT SUFFICIENT - IT ONLY GIVES US INFORMATION ABOUT SUNBURN
SPF, used by the entire profession, does not provide the user
with information regarding the product’s capacity to protect the skin's youthfulness. It indicates
the level of UVB protection (responsible for causing sunburn).
The many different quantitative and especially qualitative parameters that Esthederm
suncare products take into account in the treatment of solar radiation cannot
be reduced to one single figure - UVA rays are just as, if not more important, than
It is this fight against the shortcomings of SPF that has allowed Esthederm
to distinctive products that are now highly popular: Gentle sun / Normal sun / Strong sun
The levels of sun used by Institut Esthederm help you to choose the right suncare
product depending on the intensity of the sun.